Getting people to care or lend their support to humanitarian causes around the world is difficult. But this is not because people are heartless. Behavioural research can tell us a lot about how hard it can be to trigger empathy. As the number of people we see suffering goes up, our empathy stops increasing and … Continue reading Why it’s so hard to get people to care about a humanitarian crisis
Activists can help to maintain Amnesty's excellent image in the community by writing on social media in a style that is clear and consistent. Amnesty International Australia has a style guide with a set of standards to improve communication. This post is an easy to follow summary of the Amnesty style for writing on social. … Continue reading How to write on social media Amnesty style
The best time to post on social media is when your followers and supporters are online. According to the 2018 Yellow Social Media Report, a survey of 800 Australian consumers on their social networking habits, the two most popular times on social media are in the evening and first thing in the morning: Evening is … Continue reading So what’s the best time to post on social media in Australia
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