In 2018, Amnesty QLD/NNSW media volunteers Tiyana and Isabella were looking for new ways to engage, educate and entertain Amnesty supporters across the region... Platforms like social media are a great way to keep activists in the QLD/NNSW community connected, but they wanted to create a new platform to engage with leaders and activists making … Continue reading Stay educated & entertained with Amnesty’s Activist Connect Podcast
Strike for Climate Change is a campaign that has spread worldwide. Swedish school student Greta Thunberg led the first strike outside the Swedish parliament building in 2018. Last Friday, thousands of Australian school students, united by their concern for the planet, participated in their own School Strike for Climate Action. The student-led strike’s goal was … Continue reading Stopping climate change protects human rights
Facebook’s page and group features were designed and implemented in order to meet organisations’ social media goals. When organising an action group—such as a regional Amnesty International team—the different forms of audience and interaction the two features provide must be understood to ensure your organisations online profile is being properly developed. Depending on your action … Continue reading Pages vs Groups: Organising your action group on Facebook
Getting people to care or lend their support to humanitarian causes around the world is difficult. But this is not because people are heartless. Behavioural research can tell us a lot about how hard it can be to trigger empathy. As the number of people we see suffering goes up, our empathy stops increasing and … Continue reading Why it’s so hard to get people to care about a humanitarian crisis
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